HI I׳M TOBY ------------------------------------------------------------------- WELCOM TO MY
DARK MODE
LIGHT MODE
ABOUT
LIGHT MODE
I am a highly creative Art Director with 7 years of industry experience. My expertise lies in conceptualizing and bringing visually stunning designs that effectively communicate clients messages to life. Throughout my career, I have worked with some of the leading brands and have sharpened my skills in brand identity, digital design, user experience, and art direction.
I’m a Digital designer and Art Director with over 12 years of experience, specializing in web design, UI, and brand storytelling. I’ve worked with a range of brands- from startups to established names- helping them build clear, engaging digital experiences.
I care about thoughtful design, clean execution, and creating work that feels both functional and visually strong. Lately, I’ve been exploring how AI tools can support the creative process and open up new ways of working smarter and faster.
DIGITAL DESIGN
I always strive to create memorable experiences that are aesthetically appealing, functional and distinctive. Whether it's inspiring marketing websites, convincing e-commerce sites or social elements that impact the brands Conversion rate.
ART DIRECTION
With my extensive experience in crafting digital design and photography, I'm able to establish a strong foundation that allows me to mix inspiration, a keen eye for the small details and most importantly, problem-solving.
VISUAL IDENTITY
Branding is all about the story you want to tell your audience. Once I approach a new project, I keep the users first in the choice of typography, and photography and to ensure that the brand are perceived in an elegant, fresh and a consistent way.
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2023-2024 • CURRENT POSITION • AMERSFOORT
Creating engaging website brand for Tex
Tex is a Dutch startup building focused, distraction-free tools for developers. I led the branding and web design, creating a visual identity and digital experience that reflects Tex’s minimalist ethos. From typography to layout and dark-mode UI, every element was designed to feel sharp, intentional, and developer-first.
Rebranding slokky online store
Slokky’s rebrand focused on crafting a sleek, modern e-commerce experience that mirrors the product’s minimalist and playful vibe. With a clean UI, intuitive flow, and personalized features, the new site invites users to explore and connect with the brand effortlessly.
Updating Landa's website experience
Landa is a fintech startup with a real estate investing app at it's core. The mission to create a dynamic new fresh website that will attract new users and convey a sense of trust to an investment platform proved to be challenging and engaging learning experience.
Updating Landa's website experience
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2019-2021 • PERSONAL AND HIGHLIGHTS
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